Overview
Brother's P-Touch Cube is one of those rare consumer products that manages to feel both simple and capable at the same time. Unlike most label makers, it has no keyboard on the device itself - you design everything in the free P-Touch Design & Print app on your smartphone, then tap to print wirelessly via Bluetooth.
The result is a dramatically more pleasant labeling experience. Instead of squinting at a tiny LCD and hunting for the right key, you get a full mobile UI with font selection, sizing, icons, frames, and multi-line layouts. Labels that come out the other end look deliberately designed - not banged out on a typewriter.
It's compact, rechargeable, and compatible with the full Brother TZe tape ecosystem - giving you the widest selection of colors, finishes, and specialty tape on the market.
Category scores
How we scored the PT-P300BT across the four metrics that actually matter for a consumer label maker.
Design & build quality
The PT-P300BT is small - roughly the size of a TV remote - and surprisingly well-built for its price point. The plastic housing feels solid without being heavy, and the tape compartment opens and closes with a satisfying click.
There's no keyboard, no screen, and no buttons beyond the single print button on top. This minimalism is intentional and it works - the device is simpler to understand and easier to store than a traditional label maker.
Charging is via Micro-USB (note: newer hardware revisions may use USB-C - check the listing). The built-in rechargeable battery lasts for a reasonable number of prints between charges, and there's no anxiety about hunting for AA batteries mid-project.
The PT-P300BT prints on TZe tape up to 12mm wide. If you need wider labels (18mm or 24mm), look at the Brother PT-D600 or PT-P750W instead.
App experience: P-Touch Design & Print
The free P-Touch Design & Print app (iOS and Android) is the heart of the PT-P300BT experience - and it's genuinely good. The interface is clean and logically organized, with an intuitive canvas-based editor where you drag, resize, and style label elements.
What the app does well
- Large selection of fonts, including bold/italic variants
- Icon library with hundreds of symbols (home, food, office, craft)
- Frames and background patterns
- Multi-line text with independent formatting per line
- Saved label history for reprinting
- Template library for common label types
- Barcode and QR code generation
Limitations to know
- Initial Bluetooth pairing takes a moment on first use
- The app occasionally requires reopening to reconnect after long idle periods
- No desktop/PC version - smartphone or tablet only
It's the rare label maker that produces output you'd post to Instagram on purpose.
Print quality
Print quality is sharp and consistent. The thermal print head produces clean, well-defined characters at all font sizes, including small text (6pt and below) that would look muddy on cheaper machines.
Labels have a professional finish - the combination of clean printing, quality TZe laminated tape, and the app's design options means output that looks genuinely designed rather than machine-typed. The auto-cut function produces clean, square cuts.
Tape compatibility & running cost
The PT-P300BT uses Brother TZe tape in widths from 3.5mm up to 12mm. This gives you access to the largest and most affordable label tape ecosystem available - dozens of colors, clear tape, matte tape, strong adhesive tape, flexible cable tape, and more.
A standard TZe-231 (12mm black on white) roll costs approximately $8–$12 and prints around 26 feet of tape. At typical home use, a roll lasts several months to a year.
Buy TZe tape in multipacks to reduce per-roll cost. Third-party TZe-compatible tape is also widely available and works reliably for non-critical labeling.
Pros & cons
Pros
- Smartphone app produces genuinely great-looking labels
- Compact and easy to store
- USB rechargeable - no battery hunting
- Auto-cut for clean, quick results
- Full TZe tape ecosystem (colors, widths, specialty)
- Icon, barcode & QR code support in the app
- Templates save time on common label types
Cons
- Requires a smartphone - no standalone use
- Bluetooth reconnection can be slow after idle
- 12mm maximum tape width - not for wide labels
- No PC/Mac software option
- Tape cartridges cost more than generic alternatives
Who should buy this
Buy the PT-P300BT if you want the easiest, best-looking label output for home organization, pantry labels, bin labeling, cable management, or craft projects - and you're comfortable using a smartphone app. This is our top recommendation for most home users.
Consider alternatives if you need labels wider than 12mm, want to print from a PC without a phone, need to print at high volume, or are looking for a standalone machine with no phone dependency.
The app-driven workflow is simply more enjoyable and produces better results than any physical keyboard on a device at this price point. If you want labels that look designed and you own a smartphone, this is the one to buy.
Full specifications
| Model | Brother PT-P300BT |
| Tape format | Brother TZe (3.5mm – 12mm) |
| Connectivity | Bluetooth 3.0 |
| Power source | Rechargeable Li-ion (USB charging) |
| Print resolution | 180 dpi |
| Print speed | 10 mm/sec |
| Max tape width | 12 mm |
| Auto-cut | Yes |
| App compatibility | iOS 10.0+ / Android 4.4+ |
| Dimensions | 5.5″ × 2″ × 2.3″ |
| Weight | 4.9 oz (without tape) |
| Colors available | White, Black |